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How to Create a Powerful Sales Funnel From Zero with Pinterest Promoted Pins...
Pinterest Promoted Pins (Pinterest advertising), can be a powerful tool in your sales funnel. But, what if you’re just getting started and don’t have a way to capture email addresses to help people...
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Should I Use Hashtags in my Pinterest Ads?
Now that Pinterest has brought hashtag support back to the platform, there’s reason to wonder – will adding hashtags to Promoted Pins help them surface in search results? I wondered, I tested, I asked...
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Improving Pinterest Ads with Keyword Match Types
For a long time, we could only target Pinterest ads with keywords using broad match. Many of us (including me), assumed that using keywords would cause our ads to be displayed when someone searched for...
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The Facebook Advertiser’s Guide to Pinterest Advertising
Maybe you’ve noticed Facebook ad costs going up and up … and up. And of course! After all, when Mark Zuckerberg announced that the reach of posts on business Facebook pages would continue to...
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How to Add a Link to an Idea Pin on Pinterest
Creating Idea Pins on Pinterest and wondering how to add a link to your website? The short answer is – you can’t add a URL to your Idea Pins. BUT, that doesn’t mean they’re not worth making, that they...
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How to Add a Product Tag to an Idea Pin on Pinterest
Idea Pins are where the action is on Pinterest. The impressions, the follows, the conversations! BUT, content creators had mixed feelings about adopting this new format, as they take a bit longer to...
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How to Create an Idea Pin on Pinterest – Step by Step
What’s the key to success on Pinterest today AND tomorrow? It’s Idea Pins. And not just ANY Idea Pin – an Idea Pin that provides so much value right on the Pin itself that Pinners don’t need to go to...
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Is it Time to Quit Marketing on Pinterest?
Why would a marketer consider giving up on Pinterest? For starters, many marketers, bloggers in particular report falling distribution and traffic. If you’re in any of the many blogging or...
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Pinterest Ads – How to Use Engagement Targeting
Engagement targeting on Pinterest ads has long been a good way to retarget engaged customers or to implement a funnel-type campaign. BUT, they were somewhat difficult to set up and even harder to...
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How Much Do Pinterest Ads Cost?
Thinking about advertising on Pinterest? The first question most people ask is, “how much do Pinterest ads cost?” or possibly, “how much do I need to spend on Pinterest ads?” We’ll cover Pinterest ad...
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